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Extended
Descriptions
Information
Security Professionals
Preconference Program: Wednesday, March 7
Preconference sessions are intensive training programs held the
day before the full conference begins. These four-hour intimate
programs typically range in size from 20-50 participants. Preconference
Sessions: $545 each or choose two for an additional $150.
Wednesday Morning, 8 a.m. - 12 p.m.
Understanding Enterprise
Data Flows and Classifications
Earl Porter, Director Information Security, Transamerica
Chris Lucado, Manager, KPMG
Orson Lucas, Senior Associate, KPMG
This workshop will guide the participants
through the process of identifying sensitive enterprise information
that is critical to the organization, as it's defined by applicable
regulatory requirements and customer data breach notification laws.
We will begin by explaining how to identify the sensitive data flows
in an organization. * This session is 2 hours, start time 10 a.m.
**This session is best paired with Privacy Professional Bootcamp
and Third Party Assessments - Criteria for Evaluations
AICPA/CICA Privacy Framework: Building
and Auditing Privacy Programs
Ken Askelson, Senior IT Audit Manager, JC Penney
Sagi Leizerov, CIPP, Senior Manager – Privacy Assurance and
Advisory Services, Ernst & Young LLP
Rena Mears, CIPP, Partner – Global Privacy Services Leader,
Deloitte & Touche LLP
Doron Rotman, CIPP, National Privacy Advisory Service Leader, KPMG
LLP
Members of the American Institute of Certified Public
Accountants (AICPA) and the Canadian Institute of Chartered Accountants
(CICA) will provide a hands-on tutorial on developing and auditing
a privacy program using the AICPA/CICA Generally Accepted Privacy
Principles (also known as the Privacy Framework).
**This session is best paired with Third Party Assessments
- Criteria for Evaluations
Wednesday Afternoon, 1 p.m.
- 5 p.m.
Higher Education: A
Privacy Workshop
Ross T. Janssen, Privacy and Security Officer, University
of Minnesota
John T. Jensen, Security Coordinator, University of Minnesota
David Lindstrom, Chief Privacy Officer, Penn State University
Frank Maurer, Privacy Officer and Director – Privacy and Information
Security Compliance, Weill Medical College – Cornell University
Jane Rosenthal, Privacy Officer, University of Kansas
Lauren Steinfeld, CIPP, Chief Privacy Officer, University of Pennsylvania
Join privacy professionals from colleges and universities to discuss
critical and core components of a higher education privacy program.
This Precon will focus on elements of an effective privacy structure
in higher education, strategies for privacy training online and
off, regulatory compliance programs, as well as specific privacy
issues such as website privacy policies, security breach response,
privacy assessments, and social networking.
Privacy Professional Bootcamp
Trevor Hughes, CIPP, Executive Director, International Association
of Privacy Professionals
Kirk Nahra, CIPP, Partner, Wiley Rein & Fielding LLP
Peter Petrusky, Co-Leader – Privacy Practice, PricewaterhouseCoopers
Nils Zacharias, Senior Associate – Privacy Practice, PricewaterhouseCoopers
This workshop is designed to introduce privacy to those new to the
field. Our experts will explain the fundamentals of privacy (fair
information practices) and explore the myriad of legislative standards
that face all privacy professionals. Additionally we will discuss
the creation, management and monitoring of an effective privacy
program.
**This session is best paired with Understanding Enterprise Data
Flows and Classifications
Third Party Assessments - Criteria
for Evaluations
Rena Mears, CIPP, Partner – Global Privacy Services
Leader, Deloitte & Touche LLP
Don Sheehy, Senior Manager – Enterprise Risk, Deloitte &
Touche LLP
Mark Steinhoff, Northeast Privacy Principal, Deloitte & Touche
LLP (Moderator)
This workshop will address the demand for an operational framework
that can be used when evaluating third party compliance, such as
the AICPA's Generally Accepted Privacy Principles (GAPP). The purpose
of this panel will be to discuss the role of GAPP as criteria for
evaluation, as well as other industry-specific initiatives such
as the BITS Financial Institution Shared Assessments Program (FISAP).
**This session is best paired with Understanding Enterprise Data
Flows and Classifications and AICPA/CICA Privacy Framework: Building
and Auditing Privacy Programs
State of Spyware Issues - Protecting
Yourself and Your Organization
Rich Baldry, Head of Strategic Alliances, Sophos
Jerry Dixon, Deputy Director – US-CERT, Department of Homeland
Security
Gerhard Eschelbeck, Chief Technology Officer, Webroot
David Fewer, Staff Counsel, CIPPIC
Andre Gold, Director – Information Security, Continental
Drew Maness, Chief Information Security Officer, Disney
Ross Schulman, Program Associate, Center for Democracy & Technology
Ari Schwartz, Associate Director, Center for Democracy & Technology
Jeff Williams, Director of Anti-Spyware Outreach, Microsoft
This training session will review the current state of spyware issues,
potential privacy harms and then focus most of our time on what
enterprises are doing to protect themselves. Speakers will include
representatives from the federal government, CISOs and security
experts.
A Global Perspective on Data Security
Breaches and Enforcement
Malcolm Crompton, Managing Director, Information Integrity
Solutions Pty Ltd
Mark Grantz, Special Agent, U.S. Secret Service
Billy Hawkes, Data Protection Commissioner, Ireland
William E. Kovacic, Commissioner, U.S. Federal Trade Commission
Christopher Kuner, Partner, Hunton & Williams LLP
Dr. José Luis Piñar Mañas, Data Protection
Commissioner, Spain
Lisa J. Sotto, Partner, Hunton & Williams LLP
Data security breach laws are changing the way organizations manage
information worldwide. Many data security breaches have a global
effect -- a breach in the U.S. can affect European data. This panel
will, also examine real-world data security breaches to provide
a timely discussion and exploration of the following topics: overview
of laws and current environment, Global perspective on data breach
notification: cooperative global enforcement, managing various and
competing constituencies and risks and lessons learned.
* All sessions will have a 20 minute break
Thursday Morning Breakout Sessions, 11:30am
– 12:30pm
(60 minute sessions)
GENERAL
Meet the Regulators – Office
of the Comptroller of the Currency
April Breslaw, Director - Division of Supervision and Consumer
Protection, FDIC
Maureen Cooney, Privacy and Information Management Practice
and Senior Policy Advisor for Global Privacy Strategies - Center
for Information Policy Leadership , Hunton & Williams LLP (Moderator)
Amy Friend, Associate General Counsel, Office of the Comptroller
of the Currency
Stephanie Martin, Associate General Counsel, Federal Reserve Board
Sarah Otte, Office of International Affairs, U.S. Securities
and Exchange Commission
This series provides opportunities for those in the regulated community
to meet with those setting the standards. Good compliance with the
law is critical to doing business and gaining customer respect.
Learn about new rules that affect your operations, how compliance
is going, and why ensuring good compliance is in your best interest.
GENERAL
Privacy in China
Martin Abrams, Executive Director, Center for Information
Policy Leadership (Moderator) Manuel Maisog, Hunton
& Williams Beijing
Ann Waldo, CIPP, Chief Privacy Officer, Lenovo
What is the environment for American companies doing business
in China? What are the current data protection laws and how are
they evolving? This session will discuss where China is at with
Privacy and how that may affect your efforts to do business there.
GENERAL
Social Security Numbers and State
Law Restrictions – 10 Things You Need to Know
Lael Bellamy, Director of Legal, The Home Depot
Mike Drobac, CIPP, Chief Privacy Officer, Merrill Lynch & Co.,
Inc.
Jim Koenig, CIPP, Co-Leader, Privacy Practice, Price Waterhouse
Coopers
Most companies have been focusing on state security breach
notification law compliance, in response to over 30 state laws that
have emerged. However, at the same time, in the last few years,
state restrictions on the use of Social Security Numbers have more
than doubled. Unlike the Security Breach Notification laws, which
only require notification of security breaches involving personal
information, the Social Security Number restrictions directly impacts
how you conduct business. In this session, you will learn about:
specific proposed and current legislation, approaches companies
are taking to meet the diverse state law requirements, and efforts
that are being undertaken by leading companies to eliminate or minimize
the use of social security numbers in critical business and HR operations.
ADVANCED
Pretexting 360
Betsy Broder, Assistant Director – Division of Privacy
and Identity Protection, Federal Trade Commission
Nancy Delogu, Littler Mendelson, P.C.
Philip Gordon Esq., Shareholder, Littler Mendelson, P.C.
Andrew Serwin, Partner, Foley & Lardner
Companies have faced a number of issues relating to the
improper gathering of information to investigate employee misconduct,
including through a process called pretexting, particularly regarding
collection of telephone records. This panel would cover the laws
regarding federal wiretap and stored communications, pretexting,
state identity theft laws, state restrictions on phone records and
private investigators, as well as give guidance on what permissible
steps can be taken in investigations.
Organizations can not meet their legal obligations
to protect privacy and ensure data security without employees who
can be trusted. Many data protection regimes expressly or implicitly
require that employers vet the trustworthiness of job applicants
and employees, and an increasing number of businesses are refusing
to permit employees of vendors and sub-contractors to access physical
facilities or data without assurances that those employees are trustworthy.
As a result, data stewards are under increasing pressure to verify
the trustworthiness of their and their vendors’ workforce.
Background checks, drug tests, location tracking, and blog searches
are just some of the available tools for ensuring that employees
are not engaging in conduct in their "private lives" that
jeopardizes the organization's privacy and information security
program and potentially exposes data stewards to the high cost of
security incident response and class action litigation. At the same
time, using these tools and disclosing the potentially damaging
information that these tools generate can expose employers to a
host of claims, including discrimination, invasion of privacy, defamation,
and violations of the Fair Credit Reporting Act (FCRA).
In this session you will learn about: (a) how to conduct
lawful background checks and how to lawfully take adverse action
based upon the results of such checks; (b) how to implement a lawful
drug testing program; (c) the limits on monitoring employees’
off-duty conduct through the use of private investigators, location-tracking
devices, and searches of employee blogs; (d) the legal rules that
govern sharing the fruits of these monitoring techniques with clients,
business partners and government agencies; and (e) how to lawfully
reject job applicants and terminate employees who may pose a threat
to an organization’s privacy and information security program.
ADVANCED
E-Discovery: Privacy in Complex Multi-National
Litigation
Stanley Crosley, Esq., CIPP, Chief Privacy Officer, Eli
Lily & Company
Peggy Eisenhauer, CIPP, Attorney & Principal, Privacy &
Information Management Services
Dale Skivington, CIPP, Assistant General Counsel & Former Chief
Privacy Officer, Eastman Kodak Company
Many US companies face litigation in the US that requires
searching, storage and production of all electronic records, including
emails, instant messages, and electronic documents that have been
created by or contain sensitive information about employees inside
and outside of the US. To facilitate compliance with discovery and
production orders, companies can implement systems that scan and
index all electronic records. These systems can also retain copies
of electronic records, when litigation needs override typical document
retention/destruction policies. This session will explore the tension
that multi-national companies face when preparing for and responding
to discovery and document production orders in US litigation, and
when the discovery/production requests encompass information maintained
by the company in countries with data protection laws. In particular,
the panel will address: The legal conflicts between US e-discovery
obligations and international data protection laws; Possible exceptions
that companies can use to process information when required for
discovery; Production and other legal compliance purposes; Practical
considerations involved in managing discovery in human resources
litigation and commercial disputes (such as product safety litigation);
Utility of consent for processing and production of employee records,
including emails, outside of the US, including proactive preservation
strategies; Negotiation tips for dealing with US courts and international
data protection authorities on the scope of e-discovery and production
orders.
GENERAL
Online Marketing: Industry Innovation
and Government Enforcement
Christine Varney, Partner, Hogan & Hartson LLP
James Harper, Director of Information Policy Studies, CATO Institute
Jeffrey Rosen, Professor, George Washington University Law Center
In the past year, adware companies have engaged in numerous
technological and marketing innovations—in part, to respond
to the industry’s many critics in the privacy arena and law
enforcement, and, in part, as a natural evolution of the industry.
This session will examine the extent to which those industry advancements
are effectively addressing privacy concerns. The session will also
highlight recent government enforcement actions in this area and
examine whether the industry can survive in the face of government
enforcement. Finally, the session will consider and identify new
challenges that adware is likely to face as a result of innovation
in the industry and whether more regulation is necessary.
ADVANCED
The Future of Healthcare
Kim Gray, CIPP, Chief Privacy Officer, Highmark Inc.
Kirk Nahra, CIPP, Partner, Wiley Rein & Fielding LLP
This session will look at emerging issues related to health
care privacy, including privacy issues raised by electronic health
records, the involvement of new players (such as banks) in the health
care system, the use of research and genetic information, employers'
increasing role in monitoring health care costs, and the variety
of issues related to privacy and security issues for the health
care industry and beyond related to health care information. The
goals of this session are: to raise awareness of new issues facing
the health care and industry and others related to health care information,
to explore gaps in the current privacy system for health care information,
and to educate those in the health care industry and beyond about
potential uses and issues related to health care information
Thursday Afternoon, 1:30 – 3:00pm Workshops
(90 minute sessions)
GENERAL
Meet the Regulators – Federal
Trade Commission
Erin M. Egan, Partner, Covington & Burling LLP (Moderator)
Mary Engle, Associate Director- Division of Advertising Practices,
Bureau of Consumer Protection
Lois Greisman, Associate Director - Division of Marketing Practices,
Bureau of Consumer Protection
Eileen Harrington, Deputy Director, Bureau of Consumer Protection
Joel Winston, Associate Director - Division of Privacy and Identity
Protection, Bureau of Consumer Protection
This series provides opportunities for those in the regulated
community to meet with those setting the standards. Good compliance
with the law is critical to doing business and gaining customer
respect. Learn about new rules that affect your operations, how
compliance is going, and why ensuring good compliance is in your
best interest.
ADVANCED
Managing Investigations and Litigation
in the European Union
Erik Laykin, Director, Discovery Services / Information Technology
Investigations, Navigant Consulting
This session will cover:
• How can US corporations comply with both US courts and the
EU Privacy Directive
• Best Practices for Electronic Document preservation and
collection for US business operating in the EU
• Overview of the US Department of Commerce Safe Harbor
• Case Studies
GENERAL
Mock Privacy Incident: Investigation
and Response Techniques
Ken DeJarnette, CIPP, NorPac Privacy Principal, Deloitte
& Touche LLP
Gary Terrell, CIPP, Information Security Officer, Adobe
In the real world, companies that have experienced a privacy
incident firsthand are better prepared to respond to future incidents.
Come join experts from Deloitte & Touche, Adobe Systems, Inc.,
as we stage a mock privacy incident focusing on the investigation
and response of an incident that could be a potential threat to
any organization doing business today.
The mock incident we will be staging will be a "tabletop"
exercise, one in which IAPP members can actively participate with
colleagues from other industries and discuss the actions they would
take to respond to different scenarios, without being faced with
the pressures of a real incident. Attendees will have an opportunity
to participate in an investigation/response and develop the "muscle
memory" needed to respond to an incident beyond the theoretical
comprehension gained in a typical learning environment.
As the roles and responsibilities required for investigation
and response vary greatly, the mock incident will be broken into
two separate sessions: part one focusing on investigating a privacy
incident (what data was compromised, how, and scope of data subjects
impacted), with part two dealing with responding to a privacy incident
(response strategy, notification, laws and regulations). Each session
will end with a post-mortem detailing the outcome of the event.
ADVANCED
Authentication and Identity Management
in an Age of Social Engineering
Allen Brandt, CIPP, Associate Director of Privacy, Graduate
Management Admission Council
Chris Morris, Director of Technology Performance Improvement Practice,
PricewaterhouseCoopers LLP (Moderator)
Russ Pierce, Chief Security Architect, CVS Corporation
World events and the increasing incidence of identity theft
and fraudulent documentation are supporting the need for accurate
biometric identity authentication and verification. In response,
governments and industries are utilizing recent advancements in
credentialing and biometric technologies to authenticate and verify
an individual’s identity. Such initiatives, if not implemented
appropriately, could compromise individuals’ privacy rights.
Topics of discussion to include:
• Challenges associated with deploying biometric technology
that sustains and does not erode privacy protections relating to
the use, collection, and disclosure of personally identifiable information
• Overarching methods to balance security, privacy and business
needs
• Instituting user outreach and communication programs in
order to address privacy issues
• Conducting a comprehensive Privacy Impact Assessment (PIA)
on systems containing personally identifiable information consistent
with applicable laws and best practices
• Writing, publishing, and maintaining a clear and comprehensive
privacy policy
• Providing appeals procedures for those who are denied a
credential or whose credentials are revoked
• Instituting strong and swift penalties for violating privacy
policies
• Continuous auditing for compliance with stated privacy policies
and practices
GENERAL
Privacy Career Planning: Guidance
from Successful Privacy Leaders
Jennifer Barrett, Global Privacy Officer, Acxiom Corporation
Ruth Hill Bro, Partner, Baker & McKenzie LLP
Alan Chapell, CIPP, President, Chapell & Associates LLC
Jay Cline, CIPP, President, Minnesota Privacy Consultants
Nuala O’Connor Kelly, CIPP/G, Chief Privacy Leader, General
Electric Company
Brian Tretick, CIPP, Executive Director, Ernst & Young
Chris Zoladz, CIPP, Vice President Information Protection, Marriott
International
How do you become CPO of a Fortune 100 company? What is
life like as a privacy auditor, privacy consultant, and privacy
attorney? What other roles can a privacy career lead to? Panelists
will review their career paths, the ups and downs of their current
role, and where they see things heading in the future for aspiring
privacy pros.
Goals of the Session: To help attendees understand
how “green” the grass really is on the other side, and
seek the right experiences to keep their privacy career moving toward
where they will find the most personal satisfaction
GENERAL
Implementing an Effective Global Privacy
Training Program: Lessons Learned
John Block, Director Privacy Security & Curriculum,
MediaPro Inc.
Dean Forbes, CIPP, Global Privacy Officer, Global Compliance &
Business Practices Group, Schering-Plough Corporation
Robert Posch, Senior Director, Global Compliance Training, Schering-Plough
Corporation
Richard Purcell, CIPP, Chief Executive Officer, Corporate Privacy
Group
Schering Plough has developed a Compliance Curriculum that
seeks to align behaviors with their Standards of Global Business
Practices. How we manage PII is a central concept that is addressed
in the Curriculum and for which the company has applied resources
to model and align behaviors. The Corporate Privacy Office has partnered
with Global Compliance Training, MediaPro and Corporate Privacy
Group to form a cross functional Team to support the Privacy Training
Curriculum.
The overall goal was to develop a program that not only raised awareness
but began to foster certain behavior changes that signified a Privacy
Aware Culture.
Multiple audiences and global reach were significant challenges
encountered during this initiative. Learn how we approached these
challenges and developed strategies to assure a successful implementation.
The goals of this session are to learn how to collaborate
with multiple stakeholders to develop a Privacy Training Awareness
Program, learn how to deploy a Global privacy initiative and implement
its component parts, learn about strategies needed to address variable
target throughout their employee base, has become a landmark offering
from his company.
ADVANCED
Preparing for Privacy Audits –
What You Need to Know
Charles Barley, CIPP, Senior Manager, Ernst
& Young
Mary Ellen Callahan, CIPP, Partner, Hogan & Hartson LLP
Sheri Gates McGaughy, Senior Counsel, The Weather Channel
Jason Slibeck, Vice President of Operations, Verified Identity Pass
Recently, the actions taken by company’s third party
contractors and vendors have been scrutinized as of the vendor were
acting on behalf of the client. Furthermore, under certain laws,
companies are obligated on behalf of their vendors and third party
contractors’ use of personally identifiable information. How
do companies oversee these contracts, what contractual rights and
restrictions should be in the contacts, and how are they enforced.
With growing concern over the misuse of personal information, companies
increasingly require third parties to provide assurances over their
handling of proprietary and personal information. The highest level
of that assurance is the privacy examination—commonly referred
to as an audit—that is performed by an independent third party.
The panel will present the key areas that companies who are facing
an audit need to keep in mind in preparation for the audit. Among
the topics to be covered are understanding audit criteria, use of
SAS 70s, privacy controls, sampling considerations, testing of privacy
controls, and the determination of control deficiency that can lead
to “failing” the audit.
Thursday Afternoon, 4-5pm Breakout Sessions
(60 minute sessions)
GENERAL
Meet the Regulators – Health
and Human Services
Susan McAndrew, DHHS/OCR
Kirk Nahra, CIPP, Partner, Wiley Rein & Fielding LLP (Moderator)
Jim Poolman, Commissioner, North Dakota Insurance Department
This series provides opportunities for those in the regulated community
to meet with those setting the standards. Good compliance with the
law is critical to doing business and gaining customer respect.
Learn about new rules that affect your operations, how compliance
is going, and why ensuring good compliance is in your best interest.
GENERAL
Federal Legislative Developments in
the 110th Congress
Bob Belair, Partner, Oldaker, Biden & Belair
Stu Ingis Esq., Partner, Venable LLP
The Congress will tackle a myriad of privacy related legislation
in the 110th Congress. Included will be proposals by certain legislators
on "comprehensive" or "omnibus" privacy legislation.
Additionally, issues carried over from the 109th Congress will receive
significant attention including "pretexting" and CPNI,
spyware, security breach notification, and data security. This presentation
would discuss the specifics of these various proposals as well as
evaluate their likelihood of passage. The panel would include the
leading Congressional staff working on these issues in both the
House and the Senate. The goal of the panel would be to educate
the IAPP attendees on the prospects for new legal obligations that
will impact the practices of their businesses and to hear firsthand
from those most involved in the day-to-day deliberations on these
issues. In addition to the subject listed, the discussion would
also address "data retention."
GENERAL
Operationalizing Privacy: From Policy
to PIAs
Toby M. Levin, CIPP/G, Senior Advisor, Privacy Office, U.S.
Department of Homeland Security
Kenneth P. Mortensen, CIPP/G, Acting Chief of Staff, Privacy Office,
U.S. Department of Homeland Security
Rebecca Richards, CIPP/G, Director, Privacy Compliance, Privacy
Office, U.S. Department of Homeland Security
Peter E. Sand, CIPP/G, Director, Privacy Technology, Privacy Office,
U.S. Department of Homeland Security
This panel looks to explore the compliance and operational
frameworks required to integrate privacy protections into any organization.
The panel would look at the concept of a system of records notice,
not only in a federal government context, but also as a mechanism
to understand how an organization is implementing the fair information
principles. In addition, the panel would examine how to research,
prepare, and write a Privacy Impact Assessment (PIA) and Privacy
Threshold Analysis (PTA) in connection with a program or system.
These discussions would be followed up with a discussion on how
to apply these concepts to not only an operational environment,
but also a research and development one.
ADVANCED
Remote Information Security: Protecting
Data in the Hands of your Outsourcing Vendors, Agents or other Business
Partners, and Scattered Field Personnel
Jessica Rich, Assistant Director – Division of Privacy
and Identity Protection, Federal Trade Commission
Ed McNicholas, Partner, Sidley, Austin, Brown, & Wood LLP (Moderator)
Darla Nykamp, Global Privacy Lead, IBM Global Services
Companies frequently share data with "remote"
parties such as vendors, franchisees, brokers, agents or other business
partners, field employees, etc., in order to conduct business operations
efficiently. Outsourcing business process applications and customer
service to third party vendors, relying on agents to develop business
or perform services, or deploying a widely dispersed and decentralized
field staff are all examples of business relationships that demand
special attention to "remote information security." In
each of these cases, the company's own internal standards, procedures
and technical measures will not suffice to protect data. In many
contexts, federal or international regulatory -- and/or liability
-- regimes require companies to impose certain information security
standards on these remote entities and, in all cases, recognizing
the special vulnerabilities of remote data is a sound business practice.
This program will discuss both what is required and what is prudent
with respect to promoting "remote information security."
The goals of this session are: to address best practices and regulatory
requirements regarding information security risks presented when
a company's data is maintained outside of the safety of the company's
own systems.
GENERAL
Privacy Challenges for the Next Decade,
How Technology Trends Are Upending Existing Privacy Concepts
Peter Fleischer, Privacy Counsel - Europe, Google
Nicole Wong, Associate General Counsel – Products & IP,
Google
The point would be to provide expert insights into future
technology trends from Google's perspective, some examples of what
we're doing about them, and some calls to action from the compliance
and from the policy-making points of view. My view is that most
privacy professionals do not understand how radically technology
will change our common assumptions over the next decade, and this
talk would try to provoke the community into facing these trends.
I think I can also show people some "wow" moments in terms
of imminent technology developments.
ADVANCED
Responsible Affiliate Marketing: How
to Ensure Your Third-Parties are Meeting Privacy Obligations
Mary Ellen Callahan, CIPP, Partner, Hogan & Hartson
LLP
Quinn Jalli, Esq. Privacy Officer and VP of ISP Relations, Datran
Media
In recent news, marketers have seen the devastating effects
of neglecting privacy obligations when leveraging affiliate channels.
Often times, trouble arises simply because affiliate marketers do
not understand their responsibilities and how to enforce compliance
through their chain of affiliates. Unfortunately, ignorance is not
bliss, as breaches in consumer privacy from third-parties can cause
irreparable damage to the marketer’s brand and reputation.
This presentation will educate attendees on the common
affiliate pitfalls and how to avoid them, best practices of successful
affiliate marketers, and the tools and techniques needed to properly
manage suppression lists, CAN-SPAM compliance, integration and more.
Attendees will walk away with insight, helpful guidelines and a
complete view of current compliance and privacy requirements of
affiliate marketing.
In this session you will learn:
• To educate attendees on the best practices of affiliate
marketing
• To highlight and explain how to avoid the common mistakes
that can lead to privacy concerns
• To overview the current regulations, compliance standards
and requirements of affiliate marketing
• To overview the tools and technologies available to help
marketers ensure compliance through affiliate channels
GENERAL
Privacy/Security A Marriage Made in
Heaven
Levena Bailey, Vice President - Operations Security, AOL
Mark Chamberlain, Systems Officer, Information Security, Nationwide
Financial
Danny Grider, Director Information Security, Walmart
Kirk Herath, CIPP/G, Associate Vice President, Chief Privacy Officer,
Assistant General Counsel, Nationwide
Jules Polonetsky, CIPP, Chief Privacy Officer & Senior Vice
President Consumer Advocacy, AOL
Richard Purcell, CIPP, Chief Executive Officer, Corporate Privacy
Group
Zoe Strickland, CIPP/G, Vice President, Chief Privacy Officer, Walmart
Can CPO's & CSO's live happily ever after? Or will
this be a case of 'til death do you part? We'll explore how privacy
and security share their dreams, hopes, and ambitions - or not -
in our version of the "Newlywed Game" featuring privacy
and security officers from retail, finance, and Internet companies.
They will be tested on the major privacy/security issues of the
day and we will all see if they need marriage counseling. The panel
will conclude with each team discussing their hot button issues,
as well as their greatest areas of synergy and differences.
Friday, 11:00am – 12:00pm Sessions
(60 minute sessions)
GENERAL
Getting Your House in Order: Strategic
Spring Cleaning on Global Privacy Issues
Ruth Hill Bro, Partner, Baker & McKenzie LLP
Brian Hengesbaugh, Partner, Baker & McKenzie LLP
Theo Ling, Partner, Baker & McKenzie LLP
Companies exchanging personal data across borders--whether of employees,
suppliers, or customers --must often implement strict protection
measures that comply with multiple countries' laws. The result can
be a real mess, with inconsistent solutions that don't provide much
coverage. Baker & McKenzie attorneys will provide insights on
where to begin, what to watch out for, and how to strategically
put your company's global "privacy house" in order.
ADVANCED
Information Sharing
Jane Horvath, Chief Privacy and Civil Liberties Officer,
United States Department of Justice
Alexander Joel, CIPP/G Civil Liberties Protection Officer, Directorate
of National Intelligence
This session will cover two distinct areas, The President’s
Information Sharing Environment and the Sharing of Information Between
Foreign Countries. The privacy impact of information sharing has
been getting increasing attention from civil liberties and privacy
advocates recently. The theme of this discussion will demonstrate
the steps that the public sector has taken to protect privacy and
civil liberties while increasing information sharing. The goals
of this session are to alleviate misperceptions about information
sharing, and educate the audience about how the Government is protecting
privacy and civil liberties while sharing more information between
agencies.
ADVANCED
2010: A Privacy Odyssey?
Fred Cate, Distinguished Professor and Director, Indiana University
Malcolm Crompton, Managing Director, Information Integrity Solutions
Pty Ltd
Richard Thomas, UK Commissioner
Privacy law everywhere is unstable. The communiqué at the
conclusion of the 28th International Data Protection Conference
is a confirmation that new approaches and new or revised laws are
required. Data transfers will be a center piece of change. Richard
Thomas, UK Commissioner and Malcolm Crompton will join Fred Cate
in a discussion of Privacy 2010.
GENERAL
(ISC)2 Presents: Security, Privacy
and the Incident Lifecycle
Rich Baich, Principal – Security and Privacy Practice,
Deloitte & Touche LLP
Tom Kellerman, Director of Security Awareness, Core Security
The increase in reported security incidents has exerted new pressures
on both security and privacy professionals. Expert evaluation and
forensic analysis are essential to ascertaining the facts around
a security incident. Just as important is an understanding of the
relevant state and federal regulatory requirements around notification
and compliance. This session will explore the need for increased
coordination between an organization’s security and privacy
teams from incident detection and analysis through system monitoring
and auditing, compliance and awareness. It is offered in alliance
with the IAPP by the International Information Systems Security
Certification Consortium / (ISC)2, the world’s leading certifying
body in information security.
GENERAL
Embedding Privacy Initiatives: Making
the Most of Your Privacy Dollars
Lynn Bunn, Privacy Team Lead, Booz Allen Hamilton
The rapid changes in the privacy landscape, both from increased
awareness and new federal regulations, are forcing agencies to make
difficult decisions on how to spend their privacy dollars. As more
privacy breaches are revealed daily, organizations are quickly learning
the extremely high costs, both monetarily and psychologically, of
not taking privacy seriously. However, the rush to implement new
privacy initiatives as quickly as possible can lead to the inefficient
use of limited agency resources without significantly decreasing
vulnerabilities. As a result, it is essential that federal agencies
understand the most cost-effective and efficient means of achieving
their privacy compliance goals.
This session will identify ways in which to leverage
existing information technology resources and policy structures
that are key to achieving the greatest privacy compliance returns
on investment. The discussion will include how many mandatory information
security processes can be effectively co-opted to substantially
enhance an agency’s privacy posture without busting the IT
budget. Some examples include, incorporating privacy modules into
security training, integrating Privacy Impact Assessments into the
Certification and Accreditation process, joint capital planning,
and combining privacy and security controls. The ways in which agencies
can effectively employ these existing resources to their maximum
potential for strengthening privacy protection throughout the organization
will also be discussed.
Goals of the Session:
• Educate attendees on strategies for embedding privacy controls
and compliance initiatives, and the benefits of integration in making
the most of your privacy dollars
• Highlight specific case studies applied in government settings
• Provide a methodology for apply privacy integration with
a security initiative mandate and the ROI associated with that strategy
GENERAL
New Media Channels and Privacy Implications
Mike Hintze, Senior Attorney, Microsoft
Tim Jucovy, Associate – Privacy & Data Security, Covington
& Burling LLP
Steve Weiswasser, Partner, Covington & Burling LLP
Kurt Wimmer, Senior Vice President & General Counsel, Gannett
Co., Inc.
This session explores the relationship
between privacy and the rapidly evolving media. The conversation
begins with an overview of privacy in the traditional media (e.g.,
broadcast and print), including hidden cameras and microphones,
electronic and telephone communications and the role of consent;
then discuss how these principles have been and could be applied
to new media.
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